Pixel 1 World

The Pixel 1 World is celebrating the essence of the Google design language. An uncompromised simplified shape and a sensible use of materials waiting with unique design features.

Pixel 1 World // Pixel Hub // Pixel Desk // Pixel Mouse // Pixel Keyboard // Pixel Book // Pixel VR // Pixel VR Controller

The Major Pixel World Device

The Pixel 1 World is the main device of the Pixel World ecosystem. As technology evolves, the main device will change. The users main device will become a watch, a wristband, a necklace or a ring. for the moment, the main device would be a phone. It stores all the users data, images, videos and apps, and serves as intersection between secundary devices and the cloud. If you want to learn more about how Google Pixel World differenciates from the current situation, click here.

The Pixel 1 World design is leaning on unique design elements of previous Google Pixel phones while pursuing the Google design history of uncompromised design focusing on the core function of a product and a meaningfull and sensitive use of design elements.

Hidden Main Camera

The main camera and the camera flash of the Pixel 1 World are hidden under the glass back and an E-ink foil. Only if the user opens a camera app, the dark foil turns transparent. In 2019 the company E Ink Holdings Inc. presented a new kind of foil that can change between transparent and opaque. Compared to existing foil on the market, the new foil does not consume energy in opaque mode.

„JustTint uses electric power only when changing its appearance. Once a level of brightness is set, the self-tinted window will remain in that state without consuming any more power.“ - The Boston Globe

Finger Print Sensor

The Fingerprint Sensor at the back disappears. It will be built into the display at the front. The design intent of this phone is to clean up. Google’s user interfaces are extremely reduced and clear and so are most of Google’s physical products. The Pixel 1 World is following this historical design approach.

Transparent OLED Display

The frontfacing camera is integrated into the display. As soon as the camera is in use, the display around the camera turns off to make sure, light coming from the display is not interfearing with what the camera captures.

Transparent OLED displays are developed by leading display companies such as Samsung and LG. Transparent displays are available in very large sizes as show in the previous links, but also in smaller sizes.

Stereo Speaker

Two speakers on the top and bottom of the phone create a stereo sound for an uncompromised cinematic and gaming experience. The speakers are placed under and above the glass and protected by perforated black metal plate. The cameras are placed at the left and right side of the phone, to make sure there is enought space for the sound drivers.

2D Sketches

I created multiple versions of the phone in Photoshop before going into 3D. Details can be changes quickly and you get a good first impression and a fast overview of the concepts in 2D

3D Development

During the design process in 3D, every detail is build, reviewed, revised, replaced and rebuilt several times to make sure the design intent keeps retained.

Completely rounded overall shape
Build out of plastic material (recycled polycarbonate)
Plain glass at the back, frosted glass in the middle
Colored back for colored phones
Main camera and flash located behind clear part of the glass
Main camera and flash hidden by a darkening foil
Main camera surrounded by thick light grey circle to appear larger

Small logo at the back in brighter/lower saturated color
No physical finger print sensor
Wider physical buttons (2mm)
Stereo speakers at top and bottom
Constant display to edge distance, no chin
Font facing camera located behind transparent display

Colors

Choosing colors for products of a company is a complex matter since preferences and perception change over time. A company like google whoes appearance is characterized by simplicity, honesty and kindness would appear in friendly soft colors. A preselection of colors can be chose by mood boards to see how a product appeals. Another preselection would be done by solid colors of a color matching system like Pantone or Ral. The ultimate decision would be done on final prototypes to fine tune and compose colors and material textures (CMF).